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30 2012

Brits shun fussy food reputation on holiday

We at TripAdvisor have surveyed the nation and our European counterparts to find out about their eating habits on holiday. The results are in and they reveal some interesting findings.


The survey, carried out on over 7,500* European travellers, disproves the common misconception that Brits are a nation of unadventurous eaters on holiday.


Brits branch out when it comes to trying new things

Brits have long been tarnished with the reputation of having ‘chips with everything’ on holiday, but the TripAdvisor research reveals that in fact 91% of Brits do sample new foods on holiday. And when it comes to sampling the destination’s local cuisine, 70% of British travellers claim they always try it. However, this is still lower than the 85% of Italians and 83% of Germans.


The research also busts the myth that Brits stuff their suitcases full of tea bags and baked beans. Only 15% of Brits claim to take food from home on holiday, while almost half (49%) of Spanish travellers say they do. In addition, over half (57%) of Spanish respondents claim they spend more money when food shopping on holiday in order to buy recognisable branded foods from home – this compares to only 6% of Brits.


Kangaroo and shark fin on the menu for Brits

It’s not just z-list celebrities in the jungle that are eating bizarre local delicacies, the TripAdvisor Food on Holiday Survey reveals that when it comes to sampling local food on holiday, British travellers are far from shy. When asked which local delicacies they would be willing to sample on holiday, almost half (45%) claim they would try Kangaroo. Over a third (36%) would eat Foie Gras, 23% would sample shark fin, and a brave 9% would even try camel humps.


Brits no longer willing to put up and shut up when dining on holiday

Despite the British stereotype of the stiff upper lip, the survey results reveal that only 16% would say nothing if unhappy with a meal in a restaurant whilst on holiday, this is in stark contrast to almost half (44%) of Italians who would stay silent. Three-quarters (75%) of British travellers claim they would return the dish politely, and only 6% would ask to speak to the chef – unlike 16% of the more confrontational French diners on holiday.


“Holidays often offer the ideal opportunity for taking the plunge and trying new foods. It’s great to see that despite what other nationalities may think, British travellers are bucking their prudish reputation and broadening their horizons in the food stakes,” commented TripAdvisor spokesperson, Emma Shaw.



*7,596 respondents (including 2,311 Britons) took part in the TripAdvisor Food on Holiday survey which ran from 31st October – 9th November.

Categories: TripAdvisor News

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