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21 2012

TripAdvisor reveals British towns with largest increase in traveller interest in 2012

With the year drawing to a close, the holiday booking season is almost upon us. If you’re planning on a stay-cation in 2013, we at TripAdvisor have got some inspiration for you with a list of the British towns that are piquing the interest of other travellers*.


The picturesque town of Leyburn in Yorkshire has seen the biggest increase in interest  this year – 478%. To put this into context, London, with all of the excitement of the Jubilympics , saw an increase in interest of 116% – less than all of the destinations in this top 10.


Largest Lift for Leyburn

Located in the heart of Wensleydale, Leyburn’s proximity to the Yorkshire Dales National Park means it boasts some of the best views in North Yorkshire. The town is already a popular tourism destination, but this significant rise in traveller interest may be explained by its appearance in the ITV show, The Dales. Presented by Adrian Edmondson, the show follows residents of the Dales and is set to run a third series in 2013 following two popular series in 2011 and 2012.


Top 10 UK towns with biggest increase in traveller interest:


1. Leyburn, Yorkshire

2. Christchurch, Dorset

3. Skegness, Lincolnshire

4. Bognor Regis, West Sussex

5. New Milton, Hampshire

6. Huddersfield, Yorkshire

7. Woolacombe, Devon

8. Windsor, Berkshire

9. Ipswich, Suffolk

10. Poole, Dorset


Distinguished Dorset

Second on the list of UK towns that have seen the biggest increase in interest this year is the Dorset town of Christchurch. Located close to the Dorset World Heritage coast and the New Forest National Park, the town offers the perfect mix of coastline and countryside.  The town is also just a short drive away from Poole which also features in the list making Dorset a popular county this year.


Visit the bright lights of ‘Skegvegas’

Skegness in Lincolnshire has been a popular seaside destination for decades. Famously home to the first ever Butlins resort, Skegness ranks in third place on the list. The recent announcement that the town is set to benefit from a multi-million pound investment, which some are claiming will see it become the UK’s answer to Las Vegas, has perhaps refueled traveller interest this year.


“With staycations still popular we wanted to find out which UK towns have captured the attention of British travellers this year.  With Leyburn experiencing such a significant increase in interest on TripAdvisor, it can hopefully look forward to a bumper 2013 for tourism,” commented TripAdvisor spokesperson Emma Shaw.


For more information about any of these destinations, visit


*The top 10 UK towns with the biggest increase in traveller interest in 2012 were selected based on the UK towns’ listings on TripAdvisor that have seen the biggest increase in traffic from UK travellers

Categories: Travel Inspiration, TripAdvisor News

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